The Sawtooth Group

The Sawtooth Group is a brand strategy and content agency based in Red Bank. Since the late 1980s it has helped consumer brands, many of them in food, beverage and health and wellness, through launches, growth, retail expansion, repositioning and preparing for acquisition.

Its work covers brand strategy, content with a clear point of view, and one-on-one guidance for founders navigating growth. The agency also runs its own research platform, I-Factor, which combines consumer insight, market intelligence and business goals to show clients what to focus on next. Sawtooth uses AI to move faster while keeping human judgment and creativity at the center of the work.

Clients have included McCormick, Pabst, ICEE and NY Pretzel.